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How to Name a Watch

Marty Pomphrey

January 22, 2018

Whalebone and Aulta

Believe it or not picking out watch names takes us a lot of time. Not more than designing a watch, but sometimes it feels that way. The general guidelines are that we want a name that connects back to:
(1) water, (2) lifestyle, or (3) Hawaii (is all three too much to ask?)

A couple of months ago we started talking with our friends at Whalebone about a possible limited edition watch collaboration, which we both agreed would be a lot of fun. So when they offered to help us with name ideas we jumped at the chance.

Check out the original Whalebone story.

The names we received so far have been fun to go through, but we always need more ideas. We look forward to hearing from you!